Have you noticed that when you search for job vacancies online there seem to be fewer and fewer jobs advertised in your niche?
Do you feel frustrated when you hear that a job role has been filled at your ideal company but you didn't even see it advertised anywhere?
When someone tells you their job title, do you have to ask what they do as it's ambiguous?
Do you raise your eyebrows when someone tells you their weird and inflated job title?
I bet you are nodding to at least one of the above.
How job titles used to be
Not so very long ago, a spade was called a spade. If someone told you their job title, you would know exactly what they do or at least have a good idea as to their vocation.
A Customer Service Advisor was someone who worked in Customer Service.
Checkout Operative was someone who operated a till.
Team Leader was an employee who led their team.
A Recruiter was someone who recruited.
You get the picture? The employee did exactly what it said on the proverbial tin.
The changing world of job titles
Nowadays, it can be a challenge searching for a new job online due to the huge variety of job titles which are displayed. This means that when you are conducting a job search, you will find more roles on offer if you be creative with your searches.
If you are looking for a job in sales, inputting Sales Executive will display a good selection of roles, but by expanding on the job title names, you will find more. You can also create niche search strings so that you drill down into more specific results.
Try inputting the following instead of just Sales Executive:
- Sales Associate
- Sales Professional
- Sales Representative
- Sales Consultant
- Account Manager
- Account Executive
- Account Director
- Business Development Executive
- Sales Superstar
- Client Success Manager
- Client Engagement Executive
- Customer Success Manager
- Account Developer
- Brand Ambassador
- Telesales Executive
- Field Sales Executive
Some of the above may also be related to Sales & Marketing but at least if you expand your search, you have more to rule out.
If you have too many roles to sift through, you could change the phrases to incorporate words that fit your niche:
- Technical Sales Engineer
- IT Sales Professional
- Event Sales Executive
- Travel Sales Associate
- Sales & Marketing Director
- Retail Sales Associate
- Insurance Telesales Professional
- Financial Services Client Engagement Professional
- Utilities Retention Associate
And so forth. Have a play around and see what you come up with. You may discover roles with none or a few applicants. Bonus!
The level of role
Don't forget to also think about the level of your career. Use the appropriate language to search up or down the career ladder:
- Entry level
- No experience
- Team Leader
- Area Manager
- Regional Manager
- Group Director
- EMEA, MEA, APAC or any other regional/ national acronym
Use company career portals
Check out company career portals and websites to discover what job titles they are using. Linkedin is also a great tool to find out what employee job titles are. Make a list and use these for your searches.
Make a list and use these for your searches. Also, make sure that you have enough variations on your CV and cover letter so that recruiters searching for you can actually find you!
If I was searching for a Recruiter. for example, I would search for the following job titles:
- Recruitment Consultant
- Talent Sourcer
- Recruitment Sourcer
- Talent Acquisition Specialist
- Talent Acquisition Executive
- Executive Search Consultant
- Recruitment Sales Specialist
- Resourcing Manager
- In-house Talent Advisor
- Recruitment Business Partner
There are hundreds of variations and combinations for someone who hires staff!
Be creative. Think laterally. Or think of weird and inflated job titles, of which you can find examples here.
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